Health communication extends from patient-doctor interactions and inter professional encounters to media campaigns and patient-patient interactions on social media. While research has shown that effective communication is an indispensable part of delivering quality healthcare, technological advances in modes of communication, together with increasingly complex social environments, are presenting professionals and patients alike with multiple challenges.

This talk will discuss critical issues of health communication such as patient-centredness and shared decision-making between healthcare professionals and patients; delivery of accurate and accessible healthcare information; communicating health risk and uncertaintv.